Jay Bratcher B.Sc.
Medical Device Executive
ABOUT ME
-
Diversified leader with over 23 years’ experience within medical devices
-
Sales, marketing & training leadership
-
Start-up to global organisations
-
Well versed in international trends
-
Strategic & global thinker
-
Consultative & solution selling
-
Proven track record of exceeding objectives and targets
-
High leadership standards through role modelling & coaching
-
Ability & adaptability to lead others through change
-
Lead cross-cultural teams, both direct & virtual
-
Lead commercial capabilities for sales & marketing
-
Confident & effective communicator
-
Adoption & champion new innovation
-
Lead & work within European to global sales, marketing & business projects within multi-disciplinary, high visibility, deadline driven teams
-
P&L & budgetary responsibility
-
Distributor selection & management
-
Certified SPIN & negotiation coach from Huthwaite International
STRENGTHS
Cardiology
Extensive experience within the European Cardiology market
​
PCI, Complex PCI
& Structural Heart
Sales
19 years of sales leadership with ever increasing responsibility to National Sales & Northern Europe Business Development
Vascular
Extensive experience within the European Vascular market (Endovascular & Open Surgical
Radiology
Extensive experience within the European Endovascular Radiology market
Marketing
19 years of experience working in various marketing projects alongside sales
Training
Dedicated training function since 2013, using previous sales coaching experience to translate training into commercial advantage
Strategic
Strategic thinker who can plan for short term wins and long term vision. Leading commercial capabilities for sales & marketing
Innovation
Will look for and champion new products and services
Leadership
Ability to lead direct and virtual teams over diverse geographical locations
Coaching
Solution orientated coach who always looks to bring the best out of the individual
Collaboration
Work with local and global colleagues freely and transparently for commercial sucess
Adaptability
Can adapt to the needs and priorities of the business to deliver commercial success